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A sweeping, atmospheric history of Bell Labs that highlights its unparalleled role as an incubator of innovation and birthplace of the century’s most influential technologies.
Bell Laboratories, which thrived from the 1920s to the 1980s, was the most innovative and productive institution of the twentieth century. Long before America’s brightest scientific minds began migrating west to Silicon Valley, they flocked to this sylvan campus in the New Jersey suburbs built and funded by AT&T. At its peak, Bell Labs employed nearly fifteen thousand people, twelve hundred of whom had PhDs. Thirteen would go on to win Nobel prizes. It was a citadel of science and scholarship as well as a hotbed of creative thinking. It was, in effect, a factory of ideas whose workings have remained largely hidden until now.
New York Times Magazine writer Jon Gertner unveils the unique magic of Bell Labs through the eyes and actions of its scientists. These ingenious, often eccentric men would become revolutionaries, and sometimes legends, whether for inventing radio astronomy in their spare time (and on the company’s dime), riding unicycles through the corridors, or pioneering the principles that propel today’s technology. In these pages, we learn how radar came to be, and lasers, transistors, satellites, mobile phones, and much more.
Even more important, Gertner reveals the forces that set off this explosion of creativity. Bell Labs combined the best aspects of the academic and corporate worlds, hiring the brightest and usually the youngest minds, creating a culture and even an architecture that forced employees in different fields to work together, in virtually complete intellectual freedom, with little pressure to create moneymaking innovations. In Gertner’s portrait, we come to understand why both researchers and business leaders look to Bell Labs as a model and long to incorporate its magic into their own work.
Written with a novelist’s gift for pacing and an ability to convey the thrill of innovation, The Idea Factory yields a revelatory take on the business of invention. What are the principles of innovation? How do new technology and new ideas begin? Are some environments more favorable than others? How should they be structured, and how should they be governed? Can strokes of genius be accelerated, replicated, standardized? The history of Bell Labs provides crucial answers that can and should be applied today by anyone who wants to understand where good ideas come from.
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Perceptive, funny, and nostalgic, E.B. White’s stroll around Manhattan remains the quintessential love letter to the city, written by one of America’s foremost literary figures. The New York Times has named Here is New York one of the ten best books ever written about the metropolis, and The New Yorker calls it “the wittiest essay, and one of the most perceptive, ever done on the city.
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Love your work, work for what you love, and change the world—all at the same time.
What matters most to you? Should you focus on earning a living, pursuing your passions, or devoting yourself to the causes that inspire you? The surprising truth is that you don’t have to choose—and that you’ll find more success if you don’t. That’s the breakthrough message of TOMS’ One for One movement. You don’t have to be rich to give back and you don’t have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once—right now.
In Start Something That Matters, Blake Mycoskie tells the story of TOMS, one of the fastest-growing shoe companies in the world, and combines it with lessons learned from such other innovative organizations as method, charity: water, FEED Projects, and TerraCycle. Blake presents the six simple keys for creating or transforming your own life and business, from discovering your core story to being resourceful without resources; from overcoming fear and doubt to incorporating giving into every aspect of your life. No matter what kind of change you’re considering, Start Something That Matters gives you the stories, ideas, and practical tips that can help you get started.
Why this book is for you: **
**
• You’re ready to make a difference in the world—through your own start-up business, a nonprofit organization, or a new project that you create within your current job.
• You want to love your work, work for what you love, and have a positive impact on the world—all at the same time.
• You’re inspired by charity: water, method, and FEED Projects and want to learn how these organizations got their start.
• You’re curious about how someone who never made a pair of shoes, attended fashion school, or worked in retail created one of the fastest-growing footwear companies in the world by giving shoes away.
• You’re looking for a new model of success to share with your children, students, co-workers, and members of your community.
You’re ready to start something that matters.
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A sweeping, atmospheric history of Bell Labs that highlights its unparalleled role as an incubator of innovation and birthplace of the century’s most influential technologies.
Bell Laboratories, which thrived from the 1920s to the 1980s, was the most innovative and productive institution of the twentieth century. Long before America’s brightest scientific minds began migrating west to Silicon Valley, they flocked to this sylvan campus in the New Jersey suburbs built and funded by AT&T. At its peak, Bell Labs employed nearly fifteen thousand people, twelve hundred of whom had PhDs. Thirteen would go on to win Nobel prizes. It was a citadel of science and scholarship as well as a hotbed of creative thinking. It was, in effect, a factory of ideas whose workings have remained largely hidden until now.
New York Times Magazine writer Jon Gertner unveils the unique magic of Bell Labs through the eyes and actions of its scientists. These ingenious, often eccentric men would become revolutionaries, and sometimes legends, whether for inventing radio astronomy in their spare time (and on the company’s dime), riding unicycles through the corridors, or pioneering the principles that propel today’s technology. In these pages, we learn how radar came to be, and lasers, transistors, satellites, mobile phones, and much more.
Even more important, Gertner reveals the forces that set off this explosion of creativity. Bell Labs combined the best aspects of the academic and corporate worlds, hiring the brightest and usually the youngest minds, creating a culture and even an architecture that forced employees in different fields to work together, in virtually complete intellectual freedom, with little pressure to create moneymaking innovations. In Gertner’s portrait, we come to understand why both researchers and business leaders look to Bell Labs as a model and long to incorporate its magic into their own work.
Written with a novelist’s gift for pacing and an ability to convey the thrill of innovation, The Idea Factory yields a revelatory take on the business of invention. What are the principles of innovation? How do new technology and new ideas begin? Are some environments more favorable than others? How should they be structured, and how should they be governed? Can strokes of genius be accelerated, replicated, standardized? The history of Bell Labs provides crucial answers that can and should be applied today by anyone who wants to understand where good ideas come from.
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**The Myth: **If you get into a good college, study hard, and graduate with excellent grades, you will be pretty much set for a successful career.
**The Reality: **The biggest thing you *won’t *learn in college is how to succeed professionally.
Some of the smartest, most successful people in the country didn’t finish college. None of them learned their most critical skills in an institution of higher education. And like them, most of what you’ll need to learn to be successful you’ll have to learn on your own, outside of school.
Michael Ellsberg set out to fill in the gaps by interviewing a wide range of millionaires and billionaires who don’t have college degrees, including fashion magnate Russell Simmons, Facebook cofounder Dustin Moskovitz and founding president Sean Parker, WordPress creator Matt Mullenweg, and Pink Floyd songwriter and lead guitarist David Gilmour. Among the fascinating things he learned:
* How fashion designer Marc Ecko started earning $1,000 a week in high school with his own clothing business and later grew it into an empire.
* How billionaire Phillip Ruffin went from lowly department store clerk with no college degree to owner of Treasure Island on the Vegas Strip.
* How John Paul DeJoria went from homelessness to billionaire as the founder of John Paul Mitchell Systems hair care products. This book is your guide to developing practical success skills in the real world. Even if you’ve already gone through college, the most important skills weren’t on the curriculum
—how to find great mentors, build a world-class network, learn real-world marketing and sales, make your work meaningful (and your meaning work), build the brand of you, master the art of bootstrapping, and more.
Learning the skills in this book well is a necessary addition to any education, whether you’re a high school dropout or a graduate of Harvard Law School.
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START-UP NATION addresses the trillion dollar question: How is it that Israel— a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources— produces more start-up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada and the UK?
With the savvy of foreign policy insiders, Senor and Singer examine the lessons of the country’s adversity-driven culture, which flattens hierarchy and elevates informality— all backed up by government policies focused on innovation. In a world where economies as diverse as
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Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google’s IPO nobody other than Google management had any idea how lucrative the company’s ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? It stumbled badly in China—Levy discloses what went wrong and how Brin disagreed with his peers on the China strategy—and now with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete? No other book has ever turned Google inside out as Levy does with In the Plex.
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“A GREAT AMERICAN SUCCESS STORY … AN ENDEARING AND WELL-WRITTEN BOOK.”
—The New York Times Book Review
Colin Powell is the embodiment of the American dream. He was born in Harlem to immigrant parents from Jamaica. He knew the rough life of the streets. He overcame a barely average start at school. Then he joined the Army. The rest is history—Vietnam, the Pentagon, Panama, Desert Storm—but a history that until now has been known only on the surface. Here, for the first time, Colin Powell himself tells us how it happened, in a memoir distinguished by a heartfelt love of country and family, warm good humor, and a soldier’s directness.
MY AMERICAN JOURNEY is the powerful story of a life well lived and well told. It is also a view from the mountaintop of the political landscape of America. At a time when Americans feel disenchanted with their leaders, General Powell’s passionate views on family, personal responsibility, and, in his own words, “the greatness of America and the opportunities it offers” inspire hope and present a blueprint for the future. An utterly absorbing account, it is history with a vision.
“The stirring, only-in-America story of one determined man’s journey from the South Bronx to directing the mightiest of military forces … Fascinating.”—The Washington Post Book World
“Eloquent.”
—Los Angeles Times Book Review
“PROFOUND AND MOVING … . Must reading for anyone who wants to reaffirm his faith in the promise of America.”
—Jack Kemp
The Wall Street Journal
“A book that is much like its subject—articulate, confident, impressive, but unpretentious and witty… . Whether you are a political junkie, a military buff, or just interested in a good story, MY AMERICAN JOURNEY is a book well worth reading.”
—San Diego Union Tribune
“Colin Powell’s candid, introspective autobiography is a joy for all with an appetite for well-written political and social commentary.”
—The Detroit News
From the Paperback edition.
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The ultimate sartorial and etiquette guide, from the ultimate life and style guru. By turns witty, sardonic, and always insightful, Glenn O’Brien’s advice column has been a must-read for several generations of men (and their spouses and girlfriends). Having cut his teeth as a contributor at Andy Warhol’s Interview in its heyday, O’Brien sharpened them as the creative director of advertising at the hip department store Barneys New York for ten years before starting his advice column at Details magazine in 1996. Eventually his column, “The Style Guy,” migrated to its permanent home at GQ magazine, where O’Brien dispenses well-honed knowledge on matters ranging from how to throw a cocktail party (a diverse guest list is a must), putting together a wardrobe for a trip to Bermuda (pack more clothes for less dressing), or when it is appropriate to wear flip-flops in public (never). How To Be a Man is the culmination of O’Brien’s thirty years of accumulated style and etiquette wisdom, distilled through his gimlet eye and droll prose. With over forty chapters on style and fashion (and the difference), on dandies and dudes, grooming and decorating, on how to dress age-appropriately and how to age gracefully, this guide is the new essential read for men of all ages.
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o Debrett’s first book defining all aspects of life for the modern man
o Humorous and refreshing - an unexpected miscellany of advice and information o Includes behavioural and etiquette advice, along with style guides and interesting facts o Stylish and slick - designed for quick reference and an easy, absorbing read o Features bespoke black & white and color illustrations Debrett’s presents the definitive guide for the modern man. Embracing work, home, time off, women, sport, food and travel, this is the ultimate, aspirational guide to contemporary and stylish 21st-century living. A miscellany of information, from the fundamental to the arcane and quirky, equips today s man to confront myriad challenges and opportunities with savior faire and panache.